Fernando's combination of skill, technical excellence and creativity has given him a reputation as one of the finest hair stylists in the world

The scope of Fernando Salas influence makes him unique among the world's top hairdressers. As an artist, Fernando is closely tuned to the essences of what makes a woman beautiful.

His celebrity list ranges from President of Fox Studies: Joe Labonte to rock group Electrolyte from Berlin, Germany.

White Sands is used on set at American Idol, ABC, NBC, WB, and on other such shows as Malcolm in the Middle, Just Shoot Me, Reba and more.
Movies such as The Last Samurai, featuring Tom Cruise also used White Sands to ensure they had even texture and amazing hair.

White Sands boasts a number of extremely talented and successful stylists and artists.

International Artistic Director of White Sands Cecilia Villages list of famous clients begins with Versace model Maraka Mason.

Patricia Salas is an incredibly well rounded and talented: Hair designer. Patricia is the creator of many of White Sands collections. Patricia developed the White Sands Make-up and Skin care lines that are just being released to salon in USA.

Terra Dawn Scates is personal Hair Dresser to Janet Jackson On Tour, Stylist for the American Idol, Stylist for the Teen Choice Awards on MTV, Lead hairdresser for the International Hairdressers Ball For Merv Griffin Int.

Fernando's business is a family affair. Fernando fell in love and married his childhood sweetheart Patricia, who grew to be an extremely talented hair dresser. Fernando and his brother later opened two top LA salons. These cutting edge salons became famous for their talented hairdressers and their styling excellence. They led the world trends years ahead of their competitors.

Fernando has changed the way we approach the fashion business of hair forever.

But hair creativity and excellence are just one of the successes that have made Fernando famous. As an entrepreneur Fernando was always seeking new products that would help him create the hair styles that his creativity dictated.

Fernando formulated the incredible and unique White Sands Hair Care Line. White Sands has taken the Hair Dressing market by storm in the USA and is now available in Australia, Japan, Europe and more.

Liquid Texture has changed the way we style hair forever. It has been acclaimed as the Ultimate Design Tool.

Fernando is the recipient of several awards including:

• Nominated to represent the USA for the World Hairdressing Championships
  
• Member of the US Olympic team with three medals for personal effort
  
• Nominated two years in a row for Stylist of the Year

Fernando has two sons that also work in the family business: Aarron and Noel and a granddaughter, Sabrina He lives in Orange County, Southern California.

Among Fernando's top achievements is that he developed the Picasso Code. This is a no guess system of hair cutting

At hair shows world wide Fernando demonstrates the integrity of the system by performing men and women hair designs blind folded. The Picasso Code system is available in book form and DVD.

Not satisfied with the cutting tools available in the market place Fernando invented and marketed a new cutting tool. Evolution is a razor in a scissor form. This tool allows the hairdresser to design with ease and filters the hair perfectly.

Fernando tours the USA and the countries covered by his distributors extensively. He runs private sessions where he is able to pass on his skills and creativity, and in doing so improves the talents of hairdresser's world wide.

Fernando's White Sands product range is distributed in Australia by Total Beauty Network. The products are available in salons all over Australia and New Zealand and are becoming increasingly more popular for their ability to offer hair stylists innovative and unique products with a difference.

Fernando and the White Sands International Educational team have just finished a tour of Shows and Classes in Melbourne, Sydney and Brisbane in March 2005 and will return to Australia shortly to further demonstrate why White Sands are the innovators in the industry showcasing their new products and cutting edge styling and cutting techniques

Hair Expo - June 2005 - Sydney

Hair in Fashion - Sept 2005 - Melbourne