Recent News
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Posted: 11/12/2006
White Sands, the creation of world-renowned and respected hairdresser, Fernando Salas, has launched an exciting new direction in packaging. The new look White Sands is a dramatic move away from the previous incarnation of clear bottles to a more sophisticated ice purple with silver accents. All the products within the new range are being relaunched with this new and distinctive look.
“The clear bottles were great and served us well for many years,” explained Salas, a licensed hairdresser for nearly four decades. “But hairdressers, as a tribe, are very fashion-conscious, and so we responded to their visual nature with a fresh, fashion-forward uniform new look. “
Launched in 2000 by master artist Fernando Salas, White Sands is a comprehensive line of cleansing, conditioning, treatment, styling and finishing products that work from the inside out to nurture and protect the hair. In addition to the wet line, White Sands offers many types of shears, including straight cutting scissors and texturisers, as well as styling tools such as Velcro strips and collateral material such as instructional DVDs and brochures.
White Sands is a firm favourite with celebrity hair stylists and is a set fixture on major Hollywood blockbusters and TV shows.
AVAILABILITY: White Sands products are available in select salons worldwide.
Enquiries: 1300 765 332
For more information contact:
Snezna Kerekovic, Vivid Publicity Partners
Phone: 02 9817 8731 or 0416 095 070
Email: snezna@vividpublicity.com.au |
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