Beauty Expert melinda Ayre

I am not a beautiful model or a celebrity airbrushed to unrealistic perfection in an attempt to sell the beauty ideal. I am a journalist and mother whose job it is to provide her audience with her expert opinion on beauty products and trends.

I've been impressed by Designer Brands ability to deliver on trend, high quality cosmetics at a price every woman can afford. It's now exciting to see the brand further evolve with even more sophisticated formulations and packaging.

For me, being part of spreading the message to women about cosmetics that tick all the boxes in terms of trend, quality, and affordability is exciting, especially in these times where we are all budget conscious. DB is one of the few value brands that does not compromise on quality, which is why I am a huge fan!