Make-up may not be on the radar for most guys, but it's Tony Rechtman's game.
As CEO and creator of Total Beauty Network, his mission is designer quality make-up for the masses. His range of products for under $15. Designer Brands Cosmetics (DB), was named as the Fastest Growing Value Make-Up Brand by Australian pharmacies two years in a row.

"It all began with my wife complaining about not being able to find good quality, inexpensive cosmetics," recalls Tony, who then worked for a cosmetics company in the US. "We saw these amazing looking women decked out in designer brands. It was a light bulb moment. We both thought, why not designer-brand quality for all women when it comes to make-up?"

The entrepreneurial couple returned to Melbourne to start their business.
"With DB every woman can look and feel her best and not feel as if she is compromising on quality."

Woman's Day January 2010